Idealizing Beauty On Ads

Are you aware how women are portrayed as sex objects in media, especially by advertising?
Producers know how to use subliminal advertising. People are forced to buy products by brain washing,
by using beautiful women.
To start with, Jean Killbourne who is a feminist author, speaker said that ''Ads primalary sell
products but also sell a view of sexuality and normalcy.'' What she said is the main point of the topic; it means
they tell us who we are and who we should be. Now a days, women exist in a world where their bodies are
constantly judged and their worth depend on how they look. Ads give us the idea of perfection. They have a
huge effection on us as consumers. We see approximately three thousand ads per a day and we get the
message of being women that is idealized. Even we do not accept the effects, it is true that advertising has an
impact on every society.
What is more, admen create perfect temperament which make us envy them. Computer graphics
can now generate aperfect real woman. They define excellence as having long legs, being young and thin and
usually white. Also, silicing which means portraying women mainly as passive and vulnerable, is an other way
to take attention. On ads, womens' body language are passive and their colour is silent; it gives the idea of
being both innocent and sexy. For example, models are mostly long legged, small brested and narrow waist.
This how women should be; beautiful but unprotected...
In addition, when we see the ads, our point of view to beauty is changed. We think we should
be like the models to have succes, perfect marriage, great sex and lovely children, so we start to imitate
models. Five percent of women in the world have thee body shape that is idealized and the others suffer with
feeling deficient. For example, in one of the ads, it is said that '' Does your husband wish you had larger
breast? '' When a woman see that she decide to change her physical appearance by plastic surgery despite
chancing her husband.
To sum up, what women forget is that photographs are airwashed or otherwise altered to
remove any lines, bumps or lumps anything less then perfection. If the ideal beauty phssically unattainable,
then consumers will never be able to attain the immage that they want and therefore there will be endless
demand for new products, it is excatly what adment want.

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